Pity the poor pet whose owner doesn’t shop at Pawprints & Whiskers, located at 292 Wall Street, which for the last nine years has been proffering healthy treats, kibble, and canned food to dogs and cats. Even before you step inside, you know this is a place where you can bring your dog (leashed, of course); a sign reading “all you can eat buffet” is positioned above a bowl of kibble and a water dish at the entrance. The counters just inside the door are the equivalent to a dog bakery, with various goodies from professional pet bakeries arranged on metal plates: monster pretzels, Boston cream pies, biscotti, éclairs, mini cream treats—in bacon and beef versions, of course, as befits a healthy canine. Articles on the detriments of second-hand smoke to pets are pinned to the wall, and a flea collar box is affixed to the
counter top, with a handwritten “caution/toxic” sign pasted onto it.
Pawprints & Whiskers not only strives to raise the pet owner’s conscience, but also inspire delight: there are bowls in the shape of a bone, adorable beds with cloth pet legs and ears sewn on, innovative litter boxes and carry-alls, and cute dog and cat cards; even the plastic bags are attractive, covered as they are in black pawprints.
On a recent lunch hour owner Neil Schneider was behind the counter, describing the store’s special pet-food niche: “it’s not your standard fare but specialty food, which is natural and uses good, USDA premium quality ingredients.” While the food costs a bit more than the stuff you’ll buy at a big box store or supermarket, Schneider said in the end you’ll save on vet bills and have a longer-lived pet.
He stopped to serve customer Andy Belock, who works two doors down at the Board of Elections and had two cans of pet food on the counter. “On top of the great food selection, I like to shop locally because I get the best service and the best products,” Belock volunteered.
Schneider said he and his wife used to run a small advertising agency and graphic design firm on Broadway but started to burn out after 15 years. They finally sold the business and started selling gift baskets of pet products by mail. After they had a booth at a pet industry fair and got a great response to their products, they opened Pawprints & Whiskers in 2001, renting the space from landlord Schneider’s Jewelers next door. Schneider minds the store, since his wife has a full-time job as an administrator at the Fischer Center at Bard College.
The food product brands suggest the pet equivalent to a health food store, with names like Holistic Select, Cowboy Cookout, Wellness, Deli Fresh, Nature’s Animals, Feline Greenies, and Evo (“the ancestral diet meets modern nutrition,” the label notes, adding that Evo is “grain free” and has the “lowest carbs”). Pawprints & Whiskers also stocks “Dogtoids” to freshen a dog’s breath, along with a canine toothbrush and toothpaste.
The “emporium for cats and dogs,” as he describes it, also sells toys, leashes, collars, coats, litter boxes (with better quality litter), beds, blankets, grooming tools, and rawhide bones.
Schneider said the Kingston Farmers’ Market has helped his business tremendously on Saturdays. He participates by handing out free samples
of high-quality pet food, which helps get customers into the store. He said
since 2008, the business has “had its ups and downs. As a single independent
proprietor trying to get a niche in the pet industry, it’s a tough call,”
especially when people are having to spend their extra cash on gas.
He said that parking is a problem in Uptown—mainly perceptual, given that people resist parking around the corner even though it’s closer to the store than the parking space in the lot at the mall from the mall entrance. He’d also like to see landlords lower their rents a bit to reduce the number of empty storefronts. What would really turn Uptown around is putting in an anchor store, such as a Whole Foods or Trader Joe’s, at the former Woolworth’s, he said.
On the plus side, “we have a lot of customers who won’t shop at the big box stores. They want to support the little independents. I have a great nucleus of customers who come on a regular basis. The one thing I offer that the big box stores don’t is personalized attention to detail. I can say this product would be better and why. I meet and greet.” Schneider also offers a 10 percent discount for every purchase of 12 cans of food.
Pawprints & Whiskers is open from 10 am to 5 pm Monday through Saturday (to 5:30 on Friday). Oh, and by the way, Schneider and his wife are pet owners themselves, in case you’re wondering. They have a dog and are looking for a cat, following the recent death of their beloved feline. –Lynn Woods



























